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See also:  SEO Pricing SEO Agency Affordable SEO SEO Promotion SEO Consultants SEO Specialists
SEO Companies
If our aim were to identify the most widespread delusion SEO specialists deal with it would be potential clients’ belief that SEO companies can give them any guarantees, for example, they want to have top ratings for their websites guaranteed. Why does such a belief exist and how to treat it?
Maybe, you have received spam e-mails offering submission to 30,000 search engines just for $9.99. Or promising the top places in search engines for $xx.xx. Due to these letters people start thinking about SEO in a wrong way. Companies employing such tactics render a bad service not only to potential SEO clients but to the whole industry as well. Incredible but these tactics work. There are plenty of stories from clients deceived by SEO companies which “guaranteed” them anything but did nothing.
So, what’s the reason for these tricks to work? The main one is that people are still uneducated in SEO and the work of search engines. The Internet is young and full of people and users who don’t know what to believe. The SEO industry is attracting more and more attention but it will take some time to provide its users with necessary amount of information.
SEO companies promises
SEO companies
Spamming and dummy websites are not the only problem. There are a few SEO companies offering their clients guaranteed ranking and positioning when they sign contracts. The question: how many clients read the text in small print in additions below or the exact text of guarantees? For example, some contracts promise that 20 out of 40 keywords a SEO company works with will enter the top 30 of search results. Is it a guarantee of average professionalism? Other SEO companies go further and promise their clients positions in the top 10 or even top 5 by all keywords. How can they do that? Using PPC systems, for example. Or working with rare keywords that nobody searches for and, respectively, they are free of competition and traffic as well. Who is the winner in this situation? Definitely, it is not a client.
Firstly, there are no 30,000 search engines with their own databases and indices of results. There no even a hundred. In fact, there are 10-12 search engines that bring about 95% of entire traffic. If you want to know who is who in the industry of search engines, have a look at the statistics by Media Metrix.
Secondly, the guarantees furnished by SEO companies are too self-confident. How could anyone guarantee anything in the sphere they have no sufficient control? SE industry is constantly changing, correspondingly, SEO industry on the whole and SEO specialists in particular have to change either to keep up with new standards and algorithms.
Thirdly, how one can guarantee good ranking in a search engine without examining of a client’s website and its market segment? There are many variables and components of a website making it invisible to search engines.
What is a solution to the problem we have faced? Unfair SEO companies will remain existing anyway. But it’s possible to set standards and define guarantees for SEO companies. A serious SEO company should guarantee a proper optimizing of a website and making all its efforts for its successful promotion. Overall analysis and optimization are sure to increase its visibility to search engines and, subsequently, ranking.
The most optimal solution for SEO companies is to do their best to promote their clients’ websites and keep records of their successes to show the results (SE ranking) to their new potential customers. Such a work history is much more persuasive than most of guarantees.
See also: SEO Pricing SEO Agency Affordable SEO SEO Promotion SEO Consultants SEO Specialists
SEO Companies
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