The activities of the optimizer is complex and multifaceted. To become a professional in this field, you must master the following areas.
First, each optimizer has a good understanding of the code of web pages, that is, first of all he must know HTML and CSS. This is necessary for the optimization of a site from the inside, as the very first actions on promotion of a competent page layout and correct internal linking.
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Second, marketers must know how to optimize site content and monitor the required text component. This work requires patience and understanding trends in search engines. It is also necessary to know what is required text for the site, select key words which make it stand out in search engines.
Third, marketers should always be aware of any changes that often occur with the algorithms of search engines indexing.
Also, marketers are actively engaged in registering the site in major directories, promote it on sites, forums and blogs, buy the necessary external links.
In general, seo-Optimizer - now a young and dynamic profession. Unfortunately, such a profession in higher education, or no it has quite a different name, for example, an expert on Internet marketing. To earn the money sitting at home you want. And to learn and improve their knowledge and skills in SEO can be in special courses and conferences and by reading professional literature.